MAGAZINES

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A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both.

A magazine news rack , typical newsagent layout

Publication

The various elements that contribute to the production of magazines can vary wildly. Core elements such as publishing schedules, formats and target audiences are seemingly infinitely variable. Typically, magazines which focus primarily on current events, such as Newsweek or Entertainment Weekly, are published weekly or biweekly. Magazines with a focus on specific interests, such as Life Positive and Cat Fancy, may be published less frequently, such as monthly, bimonthly or quarterly. A magazine will usually have a date on the cover which often is later than the date it is actually published. Current magazines are generally available at bookstores and newsstands, while subscribers can receive them in the mail. Many magazines also offer a 'back issue' service for previously published editions.

Most magazines produced on a commercial scale are printed using a web offset process. The magazine is printed in sections, typically of 16 pages, which may be black-and-white, be in full colour, or use spot colour. These sections are then bound, either by stapling them within a soft cover in a process sometimes referred to as 'saddle-stitching', or by gluing them together to form a spine, a process often called 'perfect-binding'.

Magazines are also published on the internet. Many magazines are available on both the internet and in hard copy, usually in different versions, though some are only available in hard copy or only via the internet; the latter are known as online magazines.

Most magazines are available in the whole of the country in which they are published, although some are distributed only in specific regions or cities. Others are available internationally, often in different editions for each country or area of the world, varying to some degree in editorial and advertising content but not entirely dissimilar.

Categories

Magazines fall into two broad categories: consumer magazines and business magazines. In practice, magazines are a subset of periodicals, distinct from those periodicals produced by scientific, artistic, academic or special interest publishers which are subscription-only, more expensive, narrowly limited in circulation, and often have little or no advertising. Many business magazines are available only, or predominantly, on subscription. In some cases these subscriptions are available to any person prepared to pay; in others, free subscriptions are available to readers who meet a set of criteria established by the publisher. This practice, known as controlled circulation, is intended to guarantee to advertisers that the readership is relevant to their needs. Very often the two models, of paid-for subscriptions and controlled circulation, are mixed. Advertising is also an important source of revenue for business magazines.

Other publications

Although similar to a magazine in some respects, an academic periodical featuring scholarly articles written in a more specialist register is usually called an "academic journal". Such publications typically carry little or no advertising. Articles are vetted by referees or a board of esteemed academics in the subject area.

Periodical is the word usually used to describe magazines, journals, newspapers, newsletters, and anything else that is published in regular intervals for an indefinite period of time, but serial is sometimes used, especially in library and information science.

Many weekend newspapers incorporate magazine supplements, such as Parade and LIFE in its most recent incarnation, both in the USA, and the Sunday Times Magazine in the UK.

The Gentleman's Magazine, first published in 1731, is considered to have been the first general-interest magazine. The oldest consumer magazine still in print is The Scots Magazine, which was first published in 1739, though multiple changes in ownership and gaps in publication totaling over 90 years weaken that claim. Lloyd’s List was founded in Edward Lloyd’s London coffee shop in 1734; it is still published as a daily business newspaper.

Although it will not appear on top seller lists, since it is distributed for free, the most widely distributed magazine in the world is Awake! (founded in 1919). Its worldwide circulation including all editions comprises 34.3 million copies.

LINKS and REFERENCE

• A PDF on The History of American magazines to 1860 by Heather A. Haveman (2004)

• The Bivings Report on The Presence of Magazines on the Internet

• 4th D Media Intelligent—Stylish—Progressive—Compassionate The multifaceted contemporary Indian woman is all this and much more.

• FAIR — An American 'Media Watch Group'

• Galactic Central — An Index of Various Magazines

• Maglab — An academic and professional networking site promising 'Magazines under the microscope'

• NMCA — A Magazine Cover Archive

• Quiosc — Press. Newspapers and magazines

• Magazines timeline at Magforum.com — Events dating from 1586 to the present day

• We Love Mags / Colophon — International Magazine Symposium and online Magazine Directory

• Designing Magazines — A look at magazines and magazine design

News A to Z directory, please click on the links below to find your favourite news or to contact the media to tell your story:

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